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If you want to make friends in Boston, linking your brand to Fenway Park seldom hurts. When it’s time to go global, Fenway can help with that as well.
When Boston-based cloud storage company Wasabi wanted help wooing the home market, it teamed with Fenway Sports Group (FSG). They put the brand’s name on the Wasabi Fenway Bowl postseason college football game. Wasabi became a presenting partner for Fenway Park’s summer concert series, an official partner of Major League Baseball’s Boston Red Sox and a founding partner of the MGM Music Hall at Fenway opening in September.
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