Was Bowflex an Unexpected Beneficiary of the 'Peloton Wife' Ad?

The fitness brand's casting of average people runs in contrast to recent bike-related buzz

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Perhaps thanks to that holiday ad highlighting the trials and tribulations of a stereotyped, societally acceptable Peloton Wife on a $2,400+ stationary bike, Bowflex’s motivational ads with regular people that launched this summer are getting noticed again.

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