Was Bowflex an Unexpected Beneficiary of the 'Peloton Wife' Ad?

The fitness brand's casting of average people runs in contrast to recent bike-related buzz

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Perhaps thanks to that holiday ad highlighting the trials and tribulations of a stereotyped, societally acceptable Peloton Wife on a $2,400+ stationary bike, Bowflex’s motivational ads with regular people that launched this summer are getting noticed again.

Twitter users expressed how much they related to or appreciated the Bowflex ads from the summer, directly comparing them to the Peloton holiday fluke. One user was pleased that there was a woman in the Bowflex ad that looks “more like the average body type” (and, unbelievably, actually perspires)! Another



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