Was Bowflex an Unexpected Beneficiary of the 'Peloton Wife' Ad?

The fitness brand's casting of average people runs in contrast to recent bike-related buzz

Perhaps thanks to that holiday ad highlighting the trials and tribulations of a stereotyped, societally acceptable Peloton Wife on a $2,400+ stationary bike, Bowflex’s motivational ads with regular people that launched this summer are getting noticed again.