Warwick’s French’s Business In Review

NEW YORK–Reckitt Benckiser has launched a review for creative duties on French’s mustard and several other food brands that had been handled by the now defunct Warwick Baker O’Neill in New York, sources said. Billings are estimated at $12-15 million.

Warwick is closing its doors after 62 years (Adweek Online, July 25). The shop had worked on the account for more than 10 years. The other brands include French’s French Fried Onions, Potato Sticks, Worcestershire Sauce and Frank’s RedHot sauce.

Media duties, which are handled by Media Planning, here, are not in play, according to sources.

The client, based in Wayne, N.J., has tapped New York search consultancy Roth Associates to manage the process, said sources. Roth, who could not be reached, began contacting New York shops earlier this week.

The client’s top marketing executive is Kate Shevack, a Reckitt Benckiser veteran who recently shifted from its household products division to foods. Shevack is the wife of Wolf Group president Brett Shevack.

The search is expected to take about three months; Reckitt Benckiser hopes to select an agency by October. Shevack could not immediately be reached.