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If your beer’s not for everyone, does it follow that your ads might not be, either?
That’s the gamble Leo Burnett Argentina made with its recent ad for client Warsteiner, a German beer with a relatively small South American ad budget.
To help give the brewer a marketing boost, the agency recently launched an artsy new ad complete with a dark horse being ridden through a foggy night to a mysterious rendez-vous, then posted it to Facebook.