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A model stands in a corner of a room with hot-pink walls, her head tilted back, a hand on each wall. She wears white pants and a knit top that exposes her shoulders.

The copy: “May cause shortness of breath.” The text appears to be stamped on the ad.

The effort is part of a new campaign for women’s clothing chain Caché from New York-based Cossette Post, designed to spread the word that Caché provides more than special-occasion wear.

The copy in another execution reads, “Management not responsible for lost or stolen hearts.”

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