Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A model stands in a corner of a room with hot-pink walls, her head tilted back, a hand on each wall. She wears white pants and a knit top that exposes her shoulders.
The copy: “May cause shortness of breath.” The text appears to be stamped on the ad.
The effort is part of a new campaign for women’s clothing chain Caché from New York-based Cossette Post, designed to spread the word that Caché provides more than special-occasion wear.
The copy in another execution reads, “Management not responsible for lost or stolen hearts.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in