Warner Bros., For Your Imagination to Bow Watchmen Work

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Warner Bros. has partnered with the Web production studio For Your Imagination to launch an elaborate branded entertainment campaign for the upcoming release Watchmen which includes a set of specially-created crossover storylines for four different online series.

According to the company’s co-founder and CEO Paul Kontonis, Warner Bros.’ agency MediaCom has crafted an online campaign for Watchmen—the movie adaptation of a beloved but hardly-mainstream graphic-novel–that attempts to generate interest among less-familiar movie fans. “We want to go beyond comic book fans,” said Kontonis.

But

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