Warner Bros. Leads Key Art Pack

Warner Bros. led all studios with four first-place honors at the 31st Annual Hollywood Reporter Key Art Awards, which honored the year’s best in film advertising and was held at Los Angeles’ Wilshire Ebell Theatre on June 28. The Walt Disney Studios won three first-place trophies, and Artisan Entertainment and Twentieth Century Fox each garnered two first-place finishes.

Seven other studios took home one first-place award apiece: Fine Line; Paramount; Dimension Films; Columbia; Sony; Touchstone Pictures; and New Line. Also honored was movie marketer Sanford Reisenbach, who received a special tribute award for more than four decades at Warner Bros. and its longtime ad agency Grey before he retired in 2001.

More than 1,000 entries competed this year in 19 different categories. “This year, we had judges from 60 agencies and 10 studios [who] evaluated based on originality, effectiveness and craft,” said Bob Israel, Key Art pro ducer and CEO of Aspect Ratio.

Warner Bros., which also led in total nominations with 17, won first-place awards for Concept Arts’ 13 Ghosts work (in the theatrical action adventure poster category); Driven, which the studio shared with Franchise Pictures and Intralink Film Graphic Design (action adventure TV spot); A.I. Artificial Intelligence, with Kaleidoscope Films Group (teaser trailer); and Ocean’s Eleven, with Indika Entertainment Advertising (theatrical teaser poster).

Disney’s first-place wins were for Monsters, Inc. (trade print ads and, with Idea Planet, special recognition print), and Pearl Harbor (outdoor advertising). Artisan’s were for Startup.com (with Bemis Balkind, theatrical comedy posters), and The Center of the World (also with Bemis Bal kind, theatrical drama posters). Fox’s Moulin Rouge gained first-place wins in international film posters (with Bazmark & Global Doghouse); and drama TV spots (with Trailer Park).

This year, for the first time, the event’s audience chose Best of Show winners in print and audio/visual (see Adweek Online for the results).