Warby Parker Created a Throwback Music Video With NYC Band Public Access T.V.

Warby Parker has always ridden (and perhaps driven) the retro wave of sunglass fashion that’s largely defined eyewear trends since the company launched in 2010.

So it makes sense that the brand would put together a very ’80s-esque low-fi music video, specifically for NYC band Public Access TV.

The video is for the band’s track “Shell No. 2” off the album Street Safari. On its Twitter feed, Warby Parker had this to say: “All summer we’ve been digging their new song ‘Shell No. 2,’ so we got together in the East Village and shot a video. There are lots of surprise cameos, including sunglasses from our Quintessentials collection.”

You can check out the video below, followed by the apparent inspiration, The Rolling Stones’ 1981 “Waiting on a Friend.”

In its Warby Parker collaboration, Public Access TV members are joined by a few influencers across fashion and culture, including dress designer Batsheva Hay, performance artist Nicole Della Costa, trans nightlife icon Sophia Lamar and model/artist Coco Gordon Moore, daughter of Sonic Youth’s Kim Gordon and Thurston Moore.

David Griner

@griner

David Griner is creative and innovation editor for Adweek. He's been covering agencies, creativity, technology and marketing innovation for more than a decade and is host of Adweek's podcast.