War of the Words

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The advertising industry fervently believed it could make a difference to America’s welfare during World War II. The Ad Council, formed in 1941 to promote social change with advertising, quickly focused its attention on the war after Pearl Harbor. “If advertising and advertising people play the part they are capable of playing, then fewer men will die,” said Raymond Rubicam, founder of Young & Rubicam and a colleague of the council’s volunteer CEO, Y&R chairman Chester J.

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