War Photojournalists Capture Call of Duty: Vanguard's Stark Imagery in a Captivating Ad

CMO Fernando Machado's first major campaign with Blizzard deftly depicts conflict

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Plenty has been said about Call of Duty‘s realistic ethos and immersive nature. But in some cases, words just aren’t enough. Pictures, after all, are worth just a bit more.

To showcase Call of Duty: Vanguard’s impressively sharp graphics, Activision-Blizzard-King did a little more than grab a few high-end screenshots. In collaboration with creative agency Gut, the game developer sent real-life war photography experts to actually capture the environment within the franchise’s next installment.

In a short film titled Vanguards of Photography, seasoned photojournalists Alex Potter and Sebastiano Tomada Piccolmini visit Activision’s motion capture studios where they’re asked to share their experiences documenting life and battle in conflict regions.

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