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Conflicts appear to be limiting the agency options available to the New England Ford Dealers Association. At least that’s one explanation why the group last week ran a classified in these pages soliciting proposals for its $25 million ad account.
Only agencies billing in excess of $100 million and with no conflicts need apply. That would disqualify most of Boston’s top shops and put the account on a fast track to J. Walter Thompson in Detroit, said a source.
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