Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
If you’re hosting a Super Bowl party this year, Tostitos is giving you the opportunity to invite your guests using your own Super Bowl ad. Well, sort of.
The chip brand has created a platform where you can input information about your party—your name, address, time it starts—then, via a digital invite creator, filters through classic Super Bowl ad tropes—talking baby, puppies, sassy older women, a celebrity pitchman (Alfonso Ribero)—to create a unique ad just for you.
“The Super Bowl is one of the biggest times of year when friends and family get together, so our idea was to enhance that experience for fans as much as possible,” said Pat O’Toole, senior director of marketing at Frito-Lay North America.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in