Want a First-Class Experience in Brand Values? Visit JetBlue’s Headquarters

Before JetBlue Airways moved to its Long Island City, Queens corporate digs in 2012, New York's hometown airline had a vision for its headquarters. "JetBlue's home was designed to showcase its brand while also offering a connection to the airline's operation," said Rich Smyth, vp, corporate real estate at JetBlue.

The carrier worked with design company HLW International to create the space. JetBlue's brand colors cover the open and transparent offices and conference rooms while incorporating design elements from its famed Terminal 5 at JFK. The office is also environmentally friendly, using natural light over electricity when possible, sustainable furniture and carpeting and even green cleaning supplies to leave as small a footprint as possible. The result is an aesthetically pleasing office space that is easy on the conscience.


Core Values

The brand's driving qualities are baked into everything—including décor. 


FDNY Honors

The airline introduced this aircraft honoring the FDNY. It joined the JetBlue fleet in 2013. 


New York Love

The airline partnered with Milton Glaser to transform his iconic “I Heart NY” image into a JetBlue-centric image.


Corporate Branding

The lobby features corporate branding and a curbed ceiling to reflect the aerodynamics of a plane.


Making Connections

The floors are referred to as gates to foster a connection to airline operations.


Terminal Media Center

Visitors can catch up on emails and business in the lobby.


True Blue

The lobby is reminiscent of the airline’s original Saarinen Terminal at JFK.

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