Walt Disney World Seeks Shop for Hispanic Market

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ATLANTA-Walt Disney World has begun contacting agencies about promoting its theme parks to the U.S. Hispanic market, the client confirmed last week.
“Disneyland does some Hispanic advertising, and we’re thinking of doing the same thing,” said Reggie Whitehead, vice president of special markets for Walt Disney World in Lake Buena Vista, Fla. Disneyland in Anaheim, Calif., and Walt Disney World are both subsidiaries of The Walt Disney Co. in Burbank, Calif.
Whitehead said WDW has held talks with Leo Burnett in Chicago, which represents WDW, Disneyland, Disney Cruise Line and The Disney Institute, and “some agencies we had heard of.”




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