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Girlfriend, if you could see what you looked like in that eye shadow, you’d leave it on the shelf. Or, better yet, you’d pick out a much more appropriate shade and buy it immediately.
A company called EZface is trying to avoid the former scenario and stoke the latter with a piece of futuristic in-store technology that allows women to try on cosmetics without opening the packages.
The fledgling firm, based in Israel and the U.S., has been testing its “virtual mirror” kiosks in Walmart stores in various markets around the country.
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