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Walmart and cash-back app Ibotta are teaming up on a new digital rewards program on Walmart.com and the Walmart app.
Top line
According to the brand’s statement, the new program will give shoppers “access to hundreds of cash rebates on popular products,” which adds “another dimension” to Walmart’s Every Day Low Price narrative.
Through the partnership, rewards will be “provided directly to customers’ Walmart accounts” for future Walmart purchases, including grocery delivery and Walmart+ memberships.
It was not immediately clear when the functionality will be available.
Between the lines
The statement noted Walmart and Ibotta see additional opportunities in “Walmart’s broader financial services offerings,” but did not specify what exactly.
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