Walmart Takes a Swing at Amazon, Says a $99 Membership Shouldn't be Required to Get Free Shipping

Walmart knows that when it comes to retail it has a major competitor in Amazon. It’s no surprise then, that the ecommerce giant is top of mind: Walmart svp and CMO Tony Rogers gave the audience at the ANA’s Masters of Marketing conference in Orlando, Fla., a sneak peek at the company’s upcoming holiday spot which touts free shipping.