Walmart Takes a Swing at Amazon, Says a $99 Membership Shouldn't be Required to Get Free Shipping

Retailer touts free shipping in new holiday spot

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Walmart knows that when it comes to retail it has a major competitor in Amazon. It’s no surprise then, that the ecommerce giant is top of mind: Walmart svp and CMO Tony Rogers gave the audience at the ANA’s Masters of Marketing conference in Orlando, Fla., a sneak peek at the company’s upcoming holiday spot which touts free shipping.

“Free shipping two-day for orders over $35,” said Rogers, after showing the upcoming new spot (Walmart declined to send Adweek the new ad, as it won’t be released for a few weeks).



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