Walmart Takes a Swing at Amazon, Says a $99 Membership Shouldn't be Required to Get Free Shipping

Retailer touts free shipping in new holiday spot

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Walmart knows that when it comes to retail it has a major competitor in Amazon. It’s no surprise then, that the ecommerce giant is top of mind: Walmart svp and CMO Tony Rogers gave the audience at the ANA’s Masters of Marketing conference in Orlando, Fla., a sneak peek at the company’s upcoming holiday spot which touts free shipping.

“Free shipping two-day for orders over $35,” said Rogers, after showing the upcoming new spot (Walmart declined to send Adweek the new ad, as it won’t be released for a few weeks).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in