Walmart Got Dee Rees, Melissa McCarthy and Nancy Meyers to Direct Short Films for the Oscars

Each 60-second short was inspired by a Walmart delivery box

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Walmart asked directors Dee Rees, Nancy Meyers and Melissa McCarthy to each make 60-second short films inspired by one of the big-box retailer’s delivery boxes. The three ads aired tonight during the 90th Academy Awards ceremony on ABC.

This is the second year Walmart has worked with directors to create short films to air during the Oscars. Last year, the company collaborated with Antoine Fuqua, Marc Forster and Seth Rogen and Evan Goldberg. The short film concept was developed by Saatchi & Saatchi in New York; Haworth Marketing + Media is behind the media buying and planning.

“When

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in