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By Sarah Jones
BOSTON–Wallwork Curry has been named agency of record for Mrs. Budd’s, a Manchester, N.H.-based manufacturer of chicken potpies.
The Boston-based ad agency won the account after an informal review that included at least one other New England agency. Billings were not disclosed. The company spent $350,000 on media in 1995, according to Competitive Media Reporting.
The account had been handled by Arnold Communications in Boston on a project basis, according to agency representative Sheri Kaufmann.
In the mid-1990s, Arnold created some television and radio spots that were tested in Atlanta and Washington, D.C.–markets
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