Wallwork Curry Effort For Lahey Seeks To Inform

The patient comes first in Wallwork Curry’s inaugural campaign for the Lahey Clinic.
The print and broadcast effort “is designed to position us in the public’s mind as the [place to go for] excellent care focused on patients,” said Ralph Fuller, the Burlington, Mass.-based client’s director of public affairs.
Two 30-second TV spots ask what it means to be involved with Lahey.

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