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The patient comes first in Wallwork Curry’s inaugural campaign for the Lahey Clinic.
The print and broadcast effort “is designed to position us in the public’s mind as the [place to go for] excellent care focused on patients,” said Ralph Fuller, the Burlington, Mass.-based client’s director of public affairs.
Two 30-second TV spots ask what it means to be involved with Lahey. One ad features a grandfather with his granddaughter and emphasizes the client’s renowned cardiology facilities.
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