Wallwork Curry Debuts Print Ads for Canadian Insurer

Wallwork Curry here has crafted its first ads for Sun Life Assurance of Canada since winning the account in a review earlier this year.
Unlike previous Sun Life campaigns by Greenberg Seronick O’Leary & Partners in Boston, which promoted the company as a whole, Wallwork Curry’s efforts spotlight products and people, using diverse faces as their primary visual element.
One print ad uses the headline, “When you have a $5 million question, voice mail isn’t the answer.” Another execution begins, “Guarantees that show how flexible a $100 billion company can be.” The ads are running through year’s end in insurance publications.
The company spends about $2 million on advertising in the U.S. each year, according to Competitive Media Reporting. –David Gianatasio