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Wallwork Curry here has crafted its first ads for Sun Life Assurance of Canada since winning the account in a review earlier this year.
Unlike previous Sun Life campaigns by Greenberg Seronick O’Leary & Partners in Boston, which promoted the company as a whole, Wallwork Curry’s efforts spotlight products and people, using diverse faces as their primary visual element.
One print ad uses the headline, “When you have a $5 million question, voice mail isn’t the answer.”
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