Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Cleveland’s Brokaw knows it’s up against some formidable opposition for the March of Dimes’ $5 million business—proposal requests have been sent to the likes of Fallon, Deutsch and GSD&M.
So agency president Bill Brokaw decided to take a walk to show his agency’s dedication to the business. At the request of a creative team putting together ideas for March of Dimes officials, Brokaw donned a blue blazer and took to the road: first a highway shoulder outside Cleveland, then similar roadways in Pennsylvania and New York.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in