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Walgreens will begin broadcasting a new campaign with musician John Legend under the tagline “This Is Our Shot” to convince Americans the Covid-19 vaccine is the nation’s best bet to end the pandemic.
The pharmacy retailer will kick off the campaign on April 4 by airing a television commercial in which Legend describes what getting the vaccine means to him.
“Getting vaccinated against Covid-19 is our shot at getting back to the moments that matter most—time with friends, live concerts and family barbecues,” he said in a statement.
Legend was chosen as the campaign spokesperson given that he shares the retailer’s twofold desire to address concerns held by those hesitant to receive the vaccine and its commitment to ensuring equitable distribution.
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