Walgreens Picks Butler for In-Store Clinics

NEW YORK Walgreens has selected Butler Shine Stern & Partners to handle advertising for the chain’s new in-store health clinic.
Butler, Sausalito, Calif., will be the first marketing agency for Take Care Health System, which was acquired by Walgreens last year. Take Care Health clinics provide medical services to insured and uninsured individuals at Walgreens drugstores in 15 U.S. cities. Walgreens plans to have more than 400 such clinics in commission by the end of 2008.
Walgreens wants to convey the message to consumers that good-quality health care can be affordable and convenient.
Wal-Mart is also aiming to open up about 400 in-store clinics inside its stores by 2010. In February, the retailer announced that its first clinics, in collaboration with local hospitals, will open in April in Atlanta, Little Rock and Dallas under “The Clinic at Wal-Mart” brand.
Butler will develop Take Care Health’s brand and creative advertising, the agency’s rep confirmed on Thursday. The value of the account wasn’t disclosed. Walgreens spent $200 million-plus on media last year, excluding online, per Nielsen Monitor-Plus.