Walgreens has named Patrick McLean its new chief marketing officer and senior vice president.
Before joining the Illinois-based retail giant, McLean served as executive vice president, CMO and head of corporate and public affairs at TD Bank; vice president of digital brand strategy and digital CMO at Capital One Financial Corporation; and head of interactive marketing and ecommerce at Verizon.
“It’s exciting to join Walgreens at this pivotal moment when modern marketing can serve as an architect of end-to-end customer journeys and experiences,” McLean said in a statement.
During his five-year stint at TD Bank, Walgreens said in a statement that McLean successfully shifted his marketing department’s approach to one that was more innovative, data-driven and “digital-first.” According to the statement, this transformation drove the organization’s brand and acquisition marketing campaigns, social media, customer experience programs, public relations, and field and retail marketing.
Now, as the CMO of Walgreens, McLean will oversee the vision, direction and performance of all of the iconic brand’s marketing activities.
McLean’s hiring comes as Amazon is pushing harder into disrupting the drugstore industry. The ecommerce giant purchased online pharmacy Pillpack in 2018 and expanded prescription delivery, allowing consumers to pick up their medicines at more than 1,500 Rite Aid locations by the end of the year. Walgreens has also added new ways to increase foot traffic into stores thanks to a partnership with Narvar that allows consumers to ship packages from brands like Warby Parker and Macy’s to Walgreens stores for pickup.
Vineet Mehra, svp and global CMO of Walgreens Boots Alliance (WBA) stated that McLean shares WBA’s vision to approach marketing through a “personalized, customer-obsessed lens,” adding that WBA teams is thrilled to have McLean join their mission and lead them toward the brand’s next phase of growth. Under Mehra, Walgreens shifted its creative business from Grey to Ogilvy and VMLY&R Chicago back in June.