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Walgreens has named Patrick McLean its new chief marketing officer and senior vice president.
Before joining the Illinois-based retail giant, McLean served as executive vice president, CMO and head of corporate and public affairs at TD Bank; vice president of digital brand strategy and digital CMO at Capital One Financial Corporation; and head of interactive marketing and ecommerce at Verizon.
“It’s exciting to join Walgreens at this pivotal moment when modern marketing can serve as an architect of end-to-end customer journeys and experiences,” McLean said in a statement.
During his five-year stint at TD Bank, Walgreens said in a statement that McLean successfully shifted his marketing department’s approach to one that was more innovative, data-driven and “digital-first.”
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