Walgreens Boots Alliance Is Reviewing Its Global Advertising Account

Walgreens Boots Alliance confirmed the global creative and media review across all of its brands, which also include Alliance Healthcare, Boots and Duane Reade.

The review follows the conclusion of the company’s three-year contract with WPP.

Incumbent WPP is defending in the review process, which is being handled by MediaLink, according to sources with direct knowledge of the review. WPP deferred to the client for comment.

Discussions around the review dated back to before the impact of the coronavirus pandemic, and other major holding companies are also participating in the process, with the exception of IPG, which works with competitor CVS, according to a source with direct knowledge of the process.