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It took a few days, but Walgreens has finally confirmed its selection of GSD&M as its new lead creative agency.
The Austin, Texas-based shop beat the Chicago office of mcgarrybowen in the finals of a review that began in January. GSD&M succeeds Downtown Partners on the business.
The contenders had expected another round of presentations to Walgreens' executive board, but the retailer instead went ahead and awarded the business on Monday. Walgreens, however, declined to comment until today.
Joe Magnacca, president of daily living products and solutions at the chain, said in a statement that GSD&M "brings the passion, experience and creativity to amplify our vision and to deliver our 'Well at Walgreens' message to consumers in impactful ways."
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