Walden Kayaks' Journey Begins

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Winstanley Associates’ first campaign for Walden Kayaks uses nature scenes and introduces the tagline, “Let the journey begin.”

Slated to run in sport-fishing magazines and trade publications, the six-figure effort makes a point of using language that fishing en thusiasts will readily appreciate.

“The last guy to fish this rip caught 20 strip ers,” one execution be gins.

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