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CHICAGO Wal-Mart’s smiley face mascot reappears as a secret agent in a new television spot from Bernstein-Rein.
The 30-second spot, breaking today, shows the familiar icon racing to a Wal-Mart in a roadster before charging into the store and targeting prices with a wristwatch laser, a spinning bow-tie and a lethal karate chop. The spot’s soundtrack has Johnny Rivers singing a version of his signature song, “Secret Agent Man,” with the lyrics changed to “Rollback Man.”
The
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