Wal-Mart's Faded Glory Launches Web Site

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NEW YORK?Faded Glory, Wal-Mart’s private denim-driven lifestyle brand, dips its toes in consumer marketing waters with the launch of its Web site, www.fadedglory.com. Agency is in-house.

The move comes at a time when denim has reemerged as a fashion must-have and competition heats up among basic and fashion jeans brands. Last year, Faded Glory rated as the No.

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