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Wal-Mart is readying a new concept store aimed squarely at the needs of Hispanic consumers. Supermercado de Walmart will carry specialty foods as well as an in-store cocina (kitchen) where families can dine.
The Supermercado de Walmart is an evolution of the retailer’s ongoing efforts to be more relevant to its Hispanic customers. Through Wal-Mart’s store-of-the-community program, stores are merchandised to meet the diverse needs of local customers in each community.
The 39,000-square-foot store will carry approximately 13,000 products, including a wide assortment of fresh tropical fruits and vegetables and a bakery that offers more than 40 traditional sweet breads and fresh corn tortillas.
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