Wal-Mart Unveils Hispanic Concept Store

Wal-Mart is readying a new concept store aimed squarely at the needs of Hispanic consumers. Supermercado de Walmart will carry specialty foods as well as an in-store cocina (kitchen) where families can dine.

The Supermercado de Walmart is an evolution of the retailer’s ongoing efforts to be more relevant to its Hispanic customers. Through Wal-Mart’s store-of-the-community program, stores are merchandised to meet the diverse needs of local customers in each community.

The 39,000-square-foot store will carry approximately 13,000 products, including a wide assortment of fresh tropical fruits and vegetables and a bakery that offers more than 40 traditional sweet breads and fresh corn tortillas. The store’s meat department features specialty meats such as milanesa, diezmillo, fajitas, chuleta de cerdo, carnes marinadas and arrachera, designed to meet the specific preferences of local Hispanic customers.

“We are introducing a new and authentic shopping experience that will better serve the needs of the community and will be more relevant to local customers,” said Jose Antonio Fernandez, vp of business development for Wal-Mart. “Our new store offers unbeatable prices on a wide selection of fresh and authentic foods, including popular national brands from Mexico and the United States . . . We’ve listened to our customers and have designed the store to include the products and services they need and want “

In addition, the store offers customers a pharmacy with hundreds of $4 prescriptions, health and beauty aids, a Walmart MoneyCenter, a baby center and a party center.

“Our customers can also visit our in-store cocina, where we will serve traditional Hispanic food like tacos, tortas, aguas frescas, sopes, carnitas and barbacoa at low prices,” Fernandez said. “We’ll also have a seating area where families can relax and enjoy meals together.”

Source: Progressive Grocer