Wal-Mart Shifts CMO Fleming

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BOSTON Wal-Mart said it has moved John Fleming from chief marketing officer to director of the company’s merchandising operations.

Stephen Quinn has been promoted to evp, chief marketing officer, replacing Fleming. Quinn joined the company in 2005 as senior vice president of marketing. Before coming to Wal-Mart he spent 13 years at the Frito-Lay division of PepsiCo, including a stint as CMO.

In a statement, Wal-Mart said the move was made to better align its merchants with key product areas.



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