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NEW YORK Wal-Mart is touting the organic food offerings available at its Super Centers in an integrated TV and print campaign.
The effort for the Bentonville, Ark.-based retailing giant, via Bernstein-Rein, Kansas City, Mo., includes TV, print, online and in-store components with the tagline, “What will you bring to the table?”
Bernstein-Rein has created ads for Wal-Mart’s Super Centers since 1998, with a focus on one-stop convenience.
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