Wal-Mart Serves Up Family Affair

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NEW YORK Wal-Mart is touting the organic food offerings available at its Super Centers in an integrated TV and print campaign.

The effort for the Bentonville, Ark.-based retailing giant, via Bernstein-Rein, Kansas City, Mo., includes TV, print, online and in-store components with the tagline, “What will you bring to the table?”

Bernstein-Rein has created ads for Wal-Mart’s Super Centers since 1998, with a focus on one-stop convenience. This is the first campaign focused on food.

“This is kicking off our food messaging for Wal-Mart, getting our whole food program going,” said Joe Myers, vp, group account director at Bernstein-Rein.





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