Wal-Mart "Christmas Morning"

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A lot of advertisers try to replicate the uncontainable enthusiasm children feel on Christmas morning. This Wal-Mart spot from The Martin Agency succeeds by focusing only on those few seconds it takes to go from awake to tearing gifts open in the living room. Child after child is shown jumping out of bed and racing to get to the presents to the tune of “We Need a Little Christmas.”

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