wake-up call

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“Hey you!” says a brightly dressed young woman to the camera. “Wake up!” A giant graphic of an alarm clock appears onscreen.

Why the wake-up call?

“Lots of people our age think they don’t need health insurance, that they’re immune or invincible,” the woman says. “Get real. … You just never know when you’re gonna get sick or hurt.”

The product touted here is Highmark Blue Cross Blue Shield’s new individual preferred-provider health-insurance plan, available in Western Pennsylvania.

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