Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Nothing says Christmas quite like a slew of British ads. And on the heels of John Lewis, Waitrose gives us its entry: “Snowed In.”
Created by adam&eveDDB, the story follows three travelers struggling against snowfall as they make their way to a remote pub, packed with smiling strangers in Christmas sweaters (sorry, Diesel) congregated around a roaring fire.
“We’re snowed in!” someone soon, inevitably, declares. Panic mixes with faces anticipating tedium as the electricity cuts out. Luckily, there’s a pantry packed with Waitrose goodies, and even a cookbook to help transform a dire circumstance into one of shared joy.
There is cooking, collaboration and the celebration of togetherness.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in