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Nothing says Christmas quite like a slew of British ads. And on the heels of John Lewis, Waitrose gives us its entry: “Snowed In.”
Created by adam&eveDDB, the story follows three travelers struggling against snowfall as they make their way to a remote pub, packed with smiling strangers in Christmas sweaters (sorry, Diesel) congregated around a roaring fire.
“We’re snowed in!” someone soon, inevitably, declares. Panic mixes with faces anticipating tedium as the electricity cuts out. Luckily, there’s a pantry packed with Waitrose goodies, and even a cookbook to help transform a dire circumstance into one of shared joy.
There is cooking, collaboration and the celebration of togetherness.