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SAN FRANCISCO The Hive Advertising said it has become the agency for Wahoo’s Fish Taco restaurants.
The Hive, an independent San Francisco shop, has already done a brand analysis assignment for the chain of California-Mexican restaurants, said DeeAnn Budney, agency creative director, and changed the tagline from “Fueling the forces” to “Drop in. Have fun. Eat well.”
New work should break in late summer and include print, outdoor and possibly broadcast, Budney said. Wahoo’s primarily does print advertising, mostly in Orange County and in alternative weekly newspapers.
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