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Wacoal is hoping to drive sales of its luxury intimate apparel brands in the U.S. with a new viral campaign and sweepstakes for b.tempt’d, the company’s latest collection.
The Japanese company, which sells such brands as Wacoal Luxe in the U.S., has teamed with social media marketing agency Brickfish to kick off an online campaign dubbed, “What Tempts You?” at Btemptd.com/brickfish.html. Playing off the name of its latest collection, the Web site asks consumers to submit photos, blogs and videos of what tempts them.
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