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The Wireless Advertising Association is mulling a more inclusive moniker for the one-and-a-half-year-old organization. Board members will vote in early December on changing the name to Mobile Marketing Association, said Robert O’Hare, chairman of the WAA, and director of business development at Motorola. “We want to expand our role beyond advertising and take into account the transactional aspects, short messaging aspects, the marketing aspects,” he said.
In April, the Internet Advertising Association, WAA’s parent, changed its name to the Interactive Advertising Association.
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