VW's Tim Ellis on the Deutsch/LA Selection

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Volkswagen of America vp of marketing Tim Ellis reflects on the selection of Deutsch/LA as the brand’s new lead creative agency. Ellis, in an interview today with Adweek senior reporter Andrew McMains, also discussed the “incredible challenges” that Deutsch faces, why more clients are producing work out of pitches and the lack of consistency in campaigns from previous agency Crispin Porter + Bogusky.

Adweek: What set Deutsch apart from the other contenders?

Tim Ellis: They had a tremendous understanding of the automotive industry and the unique set of circumstances within the Volkswagen brand that will pose both great challenges and opportunities for us in the coming years.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in