VW’s Parting Is Sweet Sorrow

NEW YORK A new Volkswagen spot from CreativeOn-
demanD in Coral Gables, Fla., features a teary seaside breakup directed by Anonymous Content’s John Dolan. The spot begins with a guilty-looking guy approaching a car as he tells someone off camera, “Look, I don’t want to drag this out anymore. I think it’s time to go our separate ways.” Ben Ashley’s “Open Up the Light” adds to the melancholy mood, and the next shot, from a distance in the parking lot, reveals that he is talking to the car. “It’s time we went our separate ways,” he says, as he looks back over his shoulder at the Beetle parked behind him. “I just couldn’t resist.” The boy puts a For Sale sign on the window, gathers his belongings and drives off in his new VW with a smile. A new love story begins.