VW Tows a Fine Line

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK This Volkswagen ad feels a bit more mainstream than most of Crispin Porter + Bogusky’s often ironic work for the automaker. Maybe that’s because it is the first of many spots featuring tracks from Wilco’s new release, Sky Blue Sky. Or maybe it’s the serious tone of the voiceover. Either way, it works. A VW is about to get towed, but the tow-truck driver just can’t do it. “Nobody knows exactly why it happens,” explains the voiceover, as the guy caresses the steering wheel and imagines driving the GTI.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in