VW Tows a Fine Line

NEW YORK This Volkswagen ad feels a bit more mainstream than most of Crispin Porter + Bogusky’s often ironic work for the automaker. Maybe that’s because it is the first of many spots featuring tracks from Wilco’s new release, Sky Blue Sky. Or maybe it’s the serious tone of the voiceover. Either way, it works. A VW is about to get towed, but the tow-truck driver just can’t do it. “Nobody knows exactly why it happens,” explains the voiceover, as the guy caresses the steering wheel and imagines driving the GTI. “When you get into a VW, it gets into you.” He so admires the car that he moves it out of the tow zone. Now that’s love.