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LOS ANGELES As a part of its “Rabbit is back” campaign for Volkswagen, MDC Partners’ Crispin Porter + Bogusky said it arranged for the three Playboy Bunnies on the magazine’s September front cover to appear in a reverse angle shot on the back cover ad sporting the Rabbit icon. Polybagged versions of the magazine ship this week, the agency said.
Clad only in their panties, one of the models, Holly Madison, has the red VW Rabbit icon, which has been used in guerrilla outdoor postings in the campaign, as an apparent tattoo on her bare lower back.
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