VW Launches Year-End Salvo

BOSTON–Arnold closed out 2002 by launching several new Volkswagen TV ads.

One spot contrasts different visual depictions of “squares” — desktop PCs, office buildings, doors — with the smooth arch shape of the New Beetle.

The commercial is thematically similar to Arnold’s earlier, well-received spots for the Beetle convertible showing a boxed-in office worker seeking escape through his VW.

Other new dealer-focused spots that broke this week feature two twentysomething guys trading banter on a sales lot.

The commercials retain the client’s well-known “Drivers wanted” tagline.

The client spends approximately $450 million on ads per year and stands as Havas-owned Arnold’s largest account.