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ATLANTA Volkswagen Latin America has given advertising duties for Puerto Rico and eight countries in Central and South America to CreativeOndemanD after a review of undisclosed shops, COD said.
The incumbent, La Communidad, an independent Miami agency, did not defend. The shop had handled the account for the past two years.
Media buying remains with Havas’ Media Planning Group.
COD, an independent Miami shop, has been providing VW’s Hispanic advertising in the United States for the past three years.
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