Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Arnold in the chase for VW accounts beyond U.S. borders
BOSTON – Arnold Worldwide, long believed to covet Volkswagen’s non-U.S. ad business, is among several shops angling for the launch of the Passat W8 and the luxury D1 automobile on Volkswagen’s home turf in Germany.
Also pitching the business are DDB Worlwide’s Berlin office, which handles the automaker’s German account, Grey Worldwide, Deusseldorf, and Hodel Schmid of Zurich, sources said. Other shops may also be involved.
Arnold is likely teaming with Rempen & Partners, Deusseldorf, its sibling under Havas Advertising.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in