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Volkswagen of America’s review for a shop to handle Spanish-language chores is not expected to have an immediate or a significant impact on its relationship with Arnold.
The search is down to “a handful” of agencies, according to VW representative Steve Keyes. At least three shops in the Southeast and Southwest are participating, sources said. VW plans a selection by month’s end.
Executives at Boston-based Arnold, which has been VW’s lead shop for nearly seven years, are advising the client on the Hispanic agency search, said Keyes.
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