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NEW YORK VW Canada wants people to go out and commit random acts of road joy.
The Canadian arm of the German car manufacturer last week launched an integrated campaign from Crispin Porter + Bogusky for its City Jetta and City Golf cars.
The campaign is comprised of three 30-second TV spots and interactive, print and out-of-home ads.
In the 30-second “Guerilla Car Wash,” a group of young people tool about the streets in a seemingly aimless fashion in their City Jetta.
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