As Vulture Festival Turns 5, How It’s Keeping Fans and Sponsors Engaged

The pop culture event is leaning even more into experiential

a pool with a colorful sign that says vulture in the background
Vulture Festival Los Angeles takes over the Hollywood Roosevelt hotel this weekend. Vulture

Vulture Festival is known for engaging pop culture fanatics through creative live events and sponsor activations, and as New York Magazine puts on its fifth edition this year, the event is doubling down on fan experiences. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.