VTEL to Confer With 12 Agencies

A dozen shops from across the country are being considered by VTEL for the videoconferencing company’s first global branding campaign.
The agencies are: Hill, Holliday, Connors, Cosmopulos and Holland Mark Martin Edmund, both in Boston; Mullen in Wenham, Mass.; Rubin Postaer and Associates in Santa Monica, Calif.; Goldberg Moser O’Neill in San Francisco; Hampel/Stefanides, Fallon McElligott Berlin, Hanft Byrne Raboy Abrams & Partners, DDB Needham and Kirshenbaum Bond & Partners, all in New York; Arian, Lowe & Travis Advertising in Chicago; and GSD&M in Austin, Texas.
Client executives expect to meet with most of the agencies over the next two weeks and cut the field to three or four finalists, according to Grant Schneider, a Boston-based marketing consultant spearheading the review.
Billings are estimated between $5-8 million but could grow as the market for videoconferencing systems takes off, Schneider said.